Olomouc Region Tourist Authority

The Olomouc Region has two faces, each with a charm of its own – from the fertile area of Haná along the Morava River, with living cultural traditions, gastronomy, and folklore, to the peaks of the Jeseníky Mountains on the Czech-Polish border, famous for their clean air, healing mineral springs, an attractive destination for those who love mountains, cycling, relaxation, and winter sports.

We strive to connect and support small businesses, scattered all over the region, so that tourists never miss anything interesting, can experience all the region has to offer, and never find themselves in a situation where there is no one to take care of them.

We are a new destination marketing agency fully integrated within the Olomouc Region, and our main mission is to coordinate and efficiently market activities in tourism, both domestic and abroad.

In the field of marketing, we closely cooperate with both organisations that are still operating – Střední Morava (Central Moravia) and Jeseníky – Sdružení cestovního ruchu (Jeseníky – Tourism Association).

Name: Centrála cestovního ruchu Olomouckého kraje (Olomouc Region Tourist Authority, CCROK)
Legal form: Limited Liability Company (společnost s ručením omezeným)
Date of incorporation:1 November 2019
Founder: The Olomouc Region
CCROK bodies: Statutory Body – Executive Director, Supervisory Board, and Associate

For more information about the Tourist Authority click here.